Ideas worth backing
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Forsa — Board Game
A strategy game about building a business in modern Cairo. For 2–5 players, ages 14+. Arabic + English.
Hekayat — Arabic Story Cards
80 beautifully illustrated cards that spark storytelling for families. 100% Arabic, made in Egypt.
Zakhrafah — Decorative Tiles
Hand-painted Zellige-inspired ceramic tiles for kitchens, bathrooms, and accent walls. Made in Cairo.
KHAYAL — Modular Shelving
Flat-pack furniture inspired by Mashrabiya patterns. Ships in one box. Assembles in 20 minutes.
Sahara Ritual — Skincare
A 4-product skincare line using Saharan black seed oil, red clay, and Nile lotus. Dermatologist tested.
Kharraz — Handwoven Baskets
Traditional palm-leaf baskets reimagined for modern homes. Every piece handwoven by artisans in Fayyum.
Nūr STEM Kit — Age 7+
A solar energy kit for children that builds 6 working models. Fully in Arabic, no English required.
Mira Smart Lantern
A solar-powered ambient lantern that learns your mood and adapts its light — built for Egyptian homes.
Oud Al-Asr — A Solo Album
12 original oud compositions recorded live in a 100-year-old Cairo hall. Pre-order on vinyl or digital.
Bint El-Nil — Ready-to-Wear
A Cairo-born fashion label fusing Pharaonic motifs with modern cuts. First collection: 12 limited pieces.
Watan — A Graphic Novel
An illustrated novel set in 1950s Alexandria, following a Jewish-Egyptian family through independence.
Bawabet El-Nil — A Documentary
A feature documentary following three Egyptian water engineers racing to redesign the Nile delta's future.
Nefertiti Fine Jewellery
Sterling silver jewellery inspired by ancient Egyptian motifs. Each piece hallmarked and handmade in Cairo.
AquaPulse — Smart Irrigation
An IoT soil sensor that cuts water use by 40% for small Egyptian farms. Patent pending.
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